לירון אג׳ואלוס
idea:
The main idea is to show how the whisky, has kept the same fabulous and unique flavor along all these years. even though the original Johnny died.
With a few differences; there will be more actors that will join the scene.
When Johnny walk, his wife will join him and her belly will grow to show pregnancy. They will walk until she is pulled out of the frame by a doctor. The text is based on the idea to compare his love of whisky to the love for his wife and child that has been born. He then keeps walking with his newborn child. while he explains to the camera, how he is investing the same effort in whisky like the effort that he is investing in his young one. At some stage of the advertisement, the boy leaves the frame (to do activities that involve whisky) and at each different part of the following scenes, the boy returns a bit older while Johnny ages himself until he passes away. He is placed in his grave while people mourn him. Johnny Junior keeps walking and talking during the rest of the text with the exact same voice of his dad in order to show that Johnny never died and he will keep walking…
זהו תסריט מפורט שכתבתי עם כל השלבים: רעיון, טקסט, ביצוע סצנה אחר סצנה לפרסומת המשך לאחת הפרסומות שאני יותר אוהב, של המותג "johnny wallker".
הקונספט שמלווה את התסריט הזה, זה הרעיון שלמרות שהשנים חולפות וג׳וני המייסד מת הטעם של הוויסקי ממשיך לשמור על הטעם והאיכות שלו.
ומפה נובע הסלוגן החדש:
"will keep walking"
1.The following story will not be one of the many famous Walker stories
Unlike other great Walker stories, this one will highlight the aspect of a continuous flavor the flavor of the great Johnny. 2.You might ask yourself how that lad died and two hundred years later the exact same irresistible rich taste is still walking?3. Well, chill mate, it’s not like I'm going to reveal my secret ingredients and process of perfection, no,no! my good man.4. You see, like any good thing in life, there is more than just the personal effort on the product itself.
5.Like anything in life that you cherish, you want to pass it onto your young ones. 6.Unlike other lads who spent their lives committed to their businesses, I spent my life devoted to my young ones because I knew that they will keep carrying the name. Have you started to get the picture? 7.It wasn’t an easy task at the beginning but I stuck to my loved ones and so it became an easy routine and wasn’t hard at all. 8.My whisky has saved its flavor without a trace of a different flavor even after two hundred years. People may say that an orange from the same tree after many years does not have the same flavor but Johnny has stayed the same; 9.The flavor keeps walking. Even though Johnny died, I am always here….
script:
1. Entrance and beginning of story. The caricature is walking on a trail and show’s a wooden bar with the different types of Johnny bottles.
2. He drinks a sip from each bottle and keeps walking.
3. He passes a factory door with the written secret and he smiles and keeps walking.
4.His wife shows up next to him and starts to walk with him while he is hugging pregnant belly and kisses her hand. His wife leaves the frame while being escorted by doctors and he receives a pram with a baby.
5. He passes a business man who gives orders to his employers while his little boy pulls at his pants to get his attention.
6. He fetches a soccer ball with his son. When he kicks the ball to his son, his son is not in the frame. He gets the ball back and the frame turns to the son carrying whiskey crates and loading them onto a truck.
7. He sits with is son on merchandise crates and sips a glass of whisky.
8. He keeps walking while he ages and holds a bottle in his hand while talking about the bottle. His son walks next to him and grows into an adult and starts to resemble Johnny.
9. Johnny walks until he falls to his grave and people mourn him around the grave. The son keeps walking and speaks the rest of the text with the same voice as Johnny's and ends with “Johnny will keep walking. The flavor keeps walking. Even though Johnny died, I am always here!
description:
